Brand Identity System
Genasys
Genasys is a global protective communicationsplatform that prepares, notifies and protects users in statesof emergency, through data-led solutions.
The Challenge
Deciphering an overall brand purpose, message and positioning based on an existing brand mark. Additionally, streamlining a vast range of product tiers and services into one unified visual identity.
The Solution
Creation of a customized visual system to leverage a cohesive + identifiable brand purpose. Through a derivative of conceptual line work and shape, Genasys now communicates their vast solutions in a branded, unified manner.
Co-creator + Creative Director
Katerina Pena, Scratch MM
Brand + content strategist
Richard Hostler, Scratch MM
3 Tiers of the Genasys Lifecycle
Custom Iconography System
The three categories, Plan, Act, Optimize: represent different points of readiness within the critical communications process. Each emblem is an iteration of the master Genasys logo, further driven through various scales as accent visuals. Leveraging this series of icons and graphics, contributes an elevated clarity + recognition throughout the brand.
