Scratch’s identity dated back to its establishment in 2009, therefore the brand has evolved immensely in the 14 years since then. The challenge was to flip the Scratch identity into a modern systematic approach, preserving its core values, recognition, and trust. With a small team of experts, the brand initiatives were revamped + executed seamlessly.

Content + strategist: Kendall Hatch, Scratch MM
Creative advisory: Katerina Pena, Scratch MM