The refreshed identity was designed to instill a greater sense of modernism, sophistication, and clarity, resonating with large-scale enterprises across diverse infrastructure needs.

Our strategic initiatives elevated the brand across various mediums and creative executions, embodying hyper-scalability, tailored infrastructure accessibility, and agile computing solutions. Through a comprehensive design system, the evolved brand adopted a modern approach to differentiate markets and products while maintaining a unified visual presence—effectively identifying and communicating multiple tiers of unmatched performance and offerings.

Co-creator + Creative Advisor: Katerina Pena